Exactly who are your target audience and what are they saying?
Understanding this is an essential starting point. Our digital strategists, equipped with industry leading tools, map your audience on social media and gain a deep understanding of how your brand is perceived.
Your consumers are inundated with online content on a regular basis.
So what makes your target audience take notice?
Our mapping process identifies the organisations and individuals that your target audience are listening to. As part of every campaign we engage with these key influencers to seed and amplify content, thus driving visibility and awareness of your campaign.
So how do you create content that stands out from the crowd?
We regularly collaborate with individuals across many sectors including musicians, film makers, journalists and writers. We use this real-world lens to find the most innovative and impactful creative ideas for your campaign.
Our in-house network of content producers ensures the delivery of world-class content, which is cost-effective and scaleable across owned and paid channels.
How do you know whether your campaign was effective?
We breathe data on every campaign. Our custom-built social analytics tools identify the most appropriate online platforms and publishers to elevate your message.
Real-time monitoring of those platforms allow us to revise amplification strategy and ensure return on your investment.